Services You Can Get From A Reliable San Diego SEO Company

seoisdA San Diego SEO company offers different services to the users which include monthly reports, social networking, analytics, free phone support, and so on. This local type of company gives each client a breakdown for the work done for each month and a breakdown of the ranking history in details. This will enable you know why you are being charging some bills by an internet marketing company.

At an expert San Diego SEO provider like All Systems Go Marketing, you can get the tweets and the likes you need so as to stay ahead of the competition not as some search engines like Google which are placing more emphasis on social signals like twitter and Facebook.

A good company is on the first page of Google, Bing and Yahoo that enables you know what your visitors on your site. You will always benefit from analytical integration. Through web analytics, you can make changes to your online marketing while having the best return, optimizing for conversation and continued future growth of your business. It provides free phone support and special attention is given to each and every client on the phone and in person. Clients are ranked consistently on the first page of Google, Yahoo and Bing search engines, short cut are not used but just hard work and know how. The services offered by San Diego SEO can take you to the top on the competition.

How Will You Find The Best San Diego SEO Services Today?

There are many services that local companies offer but how can you find the best ones and the ones that you really need. Sure they offer best services but do you need all of them? How will you know what you need for you website? Is there something you lack and you think they have it? Do not be shy and ask them what you need. If you do not know what you need, they will be happy to check your website and tell you all the things you need for your website in order or you to boost its exposure.

One of the things that people need for their website to become more exposed rather than just leaving it and letting it grow. There are also books that are published by the experts in search engine optimization about the things that you might possibly need and the basic things that you can do by yourself just like experts can but in a much simpler and doable way. Aside from the services that they can offer, these services also give advice and tips about how to do optimizations yourself without having to call experts to do almost the same thing.

Anti Snoring Devices Ensure A Sound Sleep

asdfssThe fact that sleep is an important part of a human beings health need is unquestionable. Apart from sleep being responsible for mental alertness, it also offers children the opportunity to grow. In fact, benefits of sleep are numerous. However, not everyone has sufficient sleep due to snoring problems. It has been discovered that the snoring problem has wreaked havoc in several households, with some relationships ending in divorce. This has prompted medics to work round the clock to come up with anti-snoring devices that when properly used, are able to solve this overbearing problem.

Anti-snoring devices come in several forms and shapes. Most of them are oral or nasal devices; meaning they are inserted inside the mouth or nose. There are others however that are strapped on the jaw to keep it firm when one is asleep. For the mouth pieces, they come in many forms and sizes. For better results, it is recommended that a user seeks a doctor’s advice before picking on one. When a qualified practitioner prescribes a certain device, the advantage is that they first of all find out the causes of the problem before giving a prescription. They also check with snoring experts before recommending the ideal anti snoring device.

Which Is The Best Snoring Pillow?

People tend to sleep whenever they are tired and they usually do that after cumbersome activities during the day. Inadequate sleep is said to cause other ailments and disorders and one main cause of that is a snore. By eliminating snore one would have eliminated a nightmare to give way for a peaceful and comfortable sleep. One snores after air ducts are blocked and this happens for due to some factors like; slacking of neck, relaxation of the tongue and jaws that will cause blockage of the throat leaving one having a hard time with breathing. A snoring pillow would be effective in minimizing totally eliminating this disorder.

Not all of them however are efficient, as some do not meet quality and desired function. The snorer has to choose the best snoring pillow to ensure the disorder is no longer a matter to worry about. It should be made of quality material like foam to increase comfort of the user. Usually they are augmented so that the upper section; head and neck are able to fit so that one can sleep naturally. They should also raise the neck and head to an appropriate position to open the air ducts as required. Also, the sheets cover should be washable to allow regular cleaning. Having bought the best snoring pillow would do you wonders hence if you are a victim you should buy one and choose the best.

The Art (And Science) Of Sharing An Office

saoTHE VIEW FROM JIM AND MICHELE FOY’S HOME office is bucolic. Located in Highland Park, Ill., one of Chicago’s North Shore suburbs, their house is tucked well away from the street in a thick grove of trees. Baskets of bright pink fuchsia sway in the breeze just a few feet from the couple’s small conference area. And their workspace features a huge picture window overlooking a glen of bushes and ferns.

It’s a peaceful scene these days. But 19 years ago when the Foys started Dynamic Alternatives Inc., a home-based business that advises small companies on strategy, information systems, marketing, and management issues, it was no bed of fuchsia trying to share their professional space as well as their personal lives. For the first four years, the pair were office mates who couldn’t see eye to eye, literally–their desks were positioned at right angles to one another, so each stared at a different section of the wall. Here’s how they made the transition from “yours” and “mine” to “ours.”

His Side Michele’s habit of thinking out loud drove Jim berserk. He’d jump at any offhand comment–and there were plenty, from casual questions about whether he’d called a client to emotional harangues directed against her computer. Jolted away from a peaceful train of thought, Jim would respond with a barely civil, “Bug off!”

As the technical half of the pair, Jim interpreted Michele’s outbursts as thinly veiled requests for him to rescue her from the uncooperative technology. And being a logical sort, he figured that sending her to software school would circumvent the problems. Jim frequently pointed out sections of software manuals describing obscure functions that he found fascinating and assumed Michele would too. “My biggest habit was my `I know better’ attitude,” Jim confesses.

Finally, the pair had an economical but impractical “share and share alike” policy when it came to office supplies–meaning either could rummage in the other’s desk drawers for scissors Or Rolodex cards, then leave them wherever they landed.

Her Side Jim’s technical support approach was altogether too logical for Michele, who just wanted to vent her frustration and then find a quick fix to get back on track. And Jim’s habit of poking around to tidy up her PC’s hard disk and install new programs left her feeling as if he’d rearranged her bedroom drawers without permission.

asaoTime management was another source of friction. According to Michele, Jim is an “early to bed, early to rise” type who often takes time off for an afternoon nap or a walk in the woods. Her day, by contrast, starts late and ends in the wee hours of the morning.

“It bothered me a lot,” sighs Michele. “We have deadlines, there’s work to do, and here he’s sleeping in the middle of the day!” The sight of her partner stretched out in his living room recliner, an open novel on his lap, would make Michele’s blood boil.

The Same Side Sharing an office with anyone can be distracting, but “it’s especially difficult working with spouses because you’re so sensitive to their voices,” says Chris Conley, director of Design Research Associates Inc., a Chicago-based office design firm. Conley should know: He works with his wife and can identify her voice immediately through any din.

Partners who just can’t resist conversing may need to erect a physical barrier, he says. Fabric-covered panels or screens, positioned to minimize eye contact, can help partners stay focused on their own work, not on what the other is doing–or not doing. Sound-dampening quilts and rugs hung on walls soften the reverberations from phone calls, too.

Workers who find a partner’s loud phone voice, laugh, or habit of singing along with the radio particularly intrusive should use headphones or earplugs, Conley suggests.

Eventually, the Foys realized that they were undermining each other’s productivity by verbally sparring. Now, when Michele needs to interrupt Jim, she simply says, “When you have a minute, I have a question”; at Jim’s terse “uh-huh,” she makes a note of her question and keeps on working.

As for Jim, he learned that he could fiddle with his own computer’s insides as much as he wanted, but needed to respect Michele’s arrangement of files and folders. Nowadays, he doesn’t try to “help” Michele squeeze every bit of productivity from her software, and she asks him to step in only if she can’t fix a glitch. Office supply squabbles were smoothed out when the Foys stationed tape, paper clips, and staplers at each desk.

Finally, the couple decided to take in a matinee movie together each week. Incorporating some diversion into the flow of her workday has helped Michele respect Jim’s mull-it-over-quietly workstyle. “When you’re thinking about projects all the time, there’s no nonproductive time,” she says.

Best of all, now that the Foys have faced up to their workstyle differences, they can happily face each other–and they’ve pushed their desks together to prove it.

Getting Organized Is Key To Your Business

gokEVERYONE KNOWS A MESSY WORKSPACE is a nagging distraction; but what about a chaotic computer desktop? Or an e-mail inbox jammed with 5,000 messages? “You don’t see the clutter, so it just builds and builds,” says Ken Diebold, president of the Long Island, N.Y., Corporate Learning Group, which helps clients organize both paper and electronic files. And the trouble this mess causes is not just cosmetic: A glut of files, folders, and applications can slow your system and waste your precious time by making it difficult to find anything when you need it.

If you’re an electronic pack rat, the good news is that you can create work-friendly order from unruly overflow. Follow this three-week plan to find your way out of the maze.

WEEK 1

Establish a Simple Filing System Kerry Gleeson, president of the Boca Raton, Fla., Institute for Business Technology, which creates personal efficiency solutions for individual and corporate clients, recommends setting up three main document folders–working files, reference materials, and archives–and then appropriate subfolders as required. For example, you could subdivide working files by client or by project.

Once you’ve completed a project, move it from “working” to “archive.” The trick is to use broad categories so you don’t have to hunt in many places to find anything. “Ask yourself: What is the easiest way to retrieve something?” Diebold suggests. To make your life even simpler, use the same filing method for all your documents, whether they’re paper or electronic.

Organize Electronic Files Once you’ve established your system, put electronic files in order. Barbara Hemphill, author of Taming the Paper Tiger at Work ($15; Kiplinger Books, 1998), advises purging drafts or working versions of documents from completed projects (saving only the final versions), as well as any files that contain duplicate information or are too old to reuse. Decide what to keep, and whether electronically or on paper, but don’t save any file in both formats.

Do you need help figuring out what’s buried on your hard disk? Symantec’s Norton CleanSweep 4.5 ($40; www.symantec.com, 800-441-7234) uncovers redundant documents, cleans up extraneous Internet files such as cookies and browser plug-ins, removes outdated applications, and allows you to schedule future disk cleanups.

Get Acquainted With Your Software It would take a lifetime to master all the features of all your programs, but it’s worth spending an hour or two to seek out the ones that will keep you organized and save you time. “People don’t know what their software can do, or they’re afraid it will be hard to learn,” says Diebold.

Set aside some time to scan your manuals. You may discover that your contact management software has a handy calendar function, or that your word processor has sophisticated search tools you haven’t been using.

WEEK 2

bpSet Up E-Mail Folders Tired of hunting for old e-mail? Create folders that mirror the system you use for paper, and be diligent about routing incoming messages to proper folders. Start organizing current mail first, says Hemphill, then sort through old mail whenever you have some spare time.

Establish a Routine Virtual clutter piles up when you check e-mail frequently but don’t deal with it immediately. “We suggest people check e-mail [only] two to three times a day and process it,” says Gleeson. “If you look at it, you do it.”

Dispatch with each piece as you look at it. Add items that require an involved response to your to-do list. “A lot of people don’t want to admit they print out e-mail,” says Hemphill. “But if you print it out, delete it from the computer.”

Purge Old Mail After you’ve set up folders and established an e-mail routine, attack the message backlog. Start with your oldest e-mail and work your way up, tossing and filing as you go. Remember, file things either electronically or on paper–but not both. “Begin taking the risk of deleting things,” Hemphill urges. “Learn to practice the art of wastebasketry. What’s the worst that can happen if you toss something?”

Reroute Traffic When it comes to computer clutter, “e-mail is the biggest culprit, especially for telecommuters,” says Diebold. “People end up with all these e-mails that they don’t need to read.” His recommendation: Set up filters to screen out junk, whether stupid jokes or unneeded courtesy copies. If an employer’s e-mail system doesn’t allow you to create filters, politely ask colleagues to remove you from unnecessary routing lists, such as after-hours activity updates if you, say, telecommute from another state.

Do you prefer to communicate by e-mail, voice mail, or cell phone? Choose the mode that works best for you and divert traffic to it, suggests Stephanie Denton, president of Denton & Co., an organizing consultancy in Cincinnati: “Maybe you want to be more judicious about giving out your e-mail address, cell phone, and pager numbers.” Consider using a universal messaging service such as Onebox.com (free; www. onebox.com), which funnels voice, e-mail, pager, and fax communications through one local phone number (currently available in Northern California, New Jersey, New York, and Texas).

WEEK 3

Delete Programs You Don’t Use Is outdated software dogging your hard disk? Dump it–but to avoid a mess, use the program’s own uninstall routine or a utility such as UnInstaller 5.1 ($40; McAfee, a division of Network Associates, www.networkassociates.com, 800-338-8754), rather than deleting files yourself. While you’re at it, trash the boxes and manuals, too.

Choose a Personal Information Management System This serves as your main to-do list, contact manager, and scheduling tool. If you rely on a handwritten system, it’s time to upgrade to an electronic one, especially if colleagues need access to your schedule, says Denton.

You may already have what you need as part of an office software suite. Diebold favors Microsoft’s Outlook ($109; www.microsoft.com; 800-426-9400). Another oft-recommended tool is Lotus Organizer 5.0 ($74; www. lotus.com; 800-343-5414). For maximum mobility, Consider a PDA such as one from 3Com’s Palm series ($249 to $599; www.palm.com; 800-881-7256).

Set Up an Automatic Backup System The more you rely on electronic filing, the more important it is to protect data with regular backups. You can use a high-capacity disk or tape system, but Diebold favors off-site backup via the Internet. For example, Safeguard Interactive Inc. (www.sgii.com; 412-415-5200) offers unlimited off-site storage for about $10 a month, with a 30-day free trial.

Give It Time You’ve spent three weeks purging electronic junk and organizing what’s left. Now allow yourself a month to adapt to using your new system full-time before you can expect it to become second nature, says Diebold.

WEEK AFTER WEEK

Keep Up the Good Work Once you’ve cleared out virtual debris and arranged your files, you’ll feel pretty good. But don’t stop now, or you’ll wind up in the same mess a few months down the road.

“People think organizing is a onetime event, but it’s an ongoing process,” says Denton. Fortunately, she adds, “as long as you have an underlying system in place that works for you, it’s very easy to get back on track if things pile up.”

In addition to maintaining good daily habits, experts recommend clearing out old documents for completed projects every six months and archiving stuff you don’t need every week or month. And continue to fine-tune your system, urges Denton, until staying organized is a seamless process.

EMailing, Used Responsibly, Can Be Fantastic

Used responsibly and cautiously, bulk e-mail can be a powerful addition to your marketing arsenal

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AS A COLLEGE SOPHOMORE, CHRIS PIRILLO OF Des Moines surfed the Web looking for cool Windows-related sites, sharing his finds with family via e-mail. As word spread that Pirillo was a resource, the care and feeding of his e-mail list grew into a full-time job.

Today, Pirillo’s free Windows newsletter, “Lockergnome,” goes out to more than 170,000 readers daily, and he’s written a book called Poor Richard’s E-Mail Publishing: Newsletters, Bulletins, Discussion Groups and Other Powerful Communications Tools (Top Floor Publishing).

“Everybody’s got a Web site,” Pirillo says, “but unless [yours is] collecting visitors’ names and e-mail addresses, you’re missing a great opportunity to e-mail news and reminders that keep your business in people’s minds. As long as you have quality content–something worth reading–people will be glad to see your message.”

This Isn’t Spare Results from focus groups conducted by the e-business consulting firm Cognitiative Inc. put spam “second only to telemarketing” on the company’s “Intrusometer,” a measurement tool for gauging consumer annoyance, according to Cognitiative president Laurie Windham.

How do you ensure your aboveboard e-mail marketing efforts aren’t taken for spam? There are several ways, but the key difference lies in your recipient list. As in Pirillo’s case, the people on your list must willingly submit their e-mail information and agree to receive messages from you.

But obtaining consent doesn’t give you carte blanche to bombard those mailboxes with advertising. To the recipient’s eye, impersonal messages or those broadcast to an untargeted audience look just like spam. Windhamnotes that 28 percent of consumers polled in an April 1999 focus group so disliked e-mail advertising that they had “taken steps to avoid that vendor.” What are the gripes?

om* Overmailing. Cognitiative found that recipients on average don’t want to hear from a business more than once every 30 days (many prefer every 60 days).

* Can’t Get off the List. It’s vital to give your recipients the power to remove themselves from your list, says Larry Kesslin, president of Let’s Talk Business Network Inc. (www.ltbn.com), a publisher of smallbusiness tools and products. Doing so “respects that your customer’s time is valuable.”

* Broken Promises. You’ve offered something in return for those names. Be prepared to hold up your end of the bargain, Kesslin says.

“Any list you don’t use is a dead list. What good are those names a year later?”

Making a List There are two ways to develop a willing recipient list: collect the information from your site visitors, or buy a ready-made e-mail list.

If you’re building a list from scratch, you may already have a method for collecting visitor information built into your pages. If you don’t, you should consider using a free service such as Response-O-Matic (www.response-o-matic.com) or Freedback (www.freedback.com) to create automatic online response forms. These sites ask you simple questions and offer lots of advice along the way.

The form you create can be simple or complex; you write questions into onscreen windows that the site turns into HTML code for an interactive questionnaire and that you paste into the source code for your Web site. When visitors fill out your form and click the Submit button, you’ll receive the response as an e-mail message.

“Lists don’t build overnight,” Kesslin warns. “It’s about building a brand name. Be patient.” Though building your own list is painstaking work, the result will be a rich resource of prequalified leads,

If you don’t have time to cultivate the perfect list, a shortcut alternative is to buy a ready-made list of consumers who’ve agreed to receive mail sorted according to interests, geography, education, and other criteria. (Do a search on “bulk e-marl” for a list of companies.)

If you go this route, be careful to buy a list that hasn’t been overmailed. “If you’re buying names for less than a penny a name, you’re buying a spare list,” Kesslin says. “Expect to pay between 20 and 30 cents a name for a quality list.”

Tempting Offers If you’re creating your list from scratch, how can you entice visitors into giving you their addresses and accepting your e-mail? By offering more than a boilerplate ad for your products and services. There’s no end to the creative content you can serve your audience, but here are three possibilities to help you get started while capturing valuable visitor information in the process:

* Publish a Newsletter. Whether sent daily, weekly, monthly, or quarterly, a newsletter gives you an opportunity to collect names and stay in touch.

Pirillo points out that the newsletter should only be “tangentially connected” to your business: “A hardware store might send a newsletter about home handyman projects–and by the way, here’s a coupon for 10 percent off some of the tools you’ll need to do this job. What are the chances someone would find your sale coupons by just posting them at your Web site?”

* Sponsor a Contest. Even those typically leery of sharing their information can be lured by the chance to win something. Stores can offer product prizes; service-oriented businesses can provide free services for a limited time. Either way, you know that anyone who’d like to win that item is a potential purchaser; making every name you collect a highly qualified lead. When you announce the winners in a follow-up message, take the opportunity to remind visitors of your company’s products and services.

* Take a Poll. Everyone has an opinion, and poll-taking lets you do market research and collect names, as well as build a sense of community for your visitors. Once they’ve answered your questions, promise to e-mail the poll’s results to each respondent.

Manage the List Now that you have the basics of bulk e-mail etiquette and ideas for generating a mailing list and creating content, you’ll need to develop a strategy for managing the list.

What you’ll need depends on the size of your list. For mailings up to 200 or 250 recipients, your existing e-mail software should be sufficient–assuming it includes a blind carbon copy (BCC) feature to prevent recipients from viewing the other addressees.

Larger mailings typically require a bulk e-mail program such as E-Mail Workshop  and Aureate Group Mail . These programs make it easy to send e-mail to many users. You can individualize each message with the recipient’s name, giving each message a personal touch. E-mail Workshop even tests your return address before sending out a bulk mailing, ensuring that your mailing won’t be rejected as spam. And Group Mail can handle up to 32,000 separate distribution lists with an unlimited number of recipients in each.

Be a Moderator Another way to interact with your visitors and collect names is to set up e-mail discussions in which subscribers discuss issues relating to the list’s topic.

Positioning Is Everything

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If you build it and they don’t come, you need to take a fresh look at your Web positioning strategy

YOU BUILT YOUR BUSINESS WEB SITE by the book–bought an easy-to-remember domain name, registered with a slew of search engines, and added all the right metatags and keywords. Still, visitors are scarce; your online storefront is a great-looking ghost town. What’s wrong?

Chances are you put a lot more time and energy into producing your site than promoting it. From keyword placement to link exchanges and radio and TV tie-ins, our checklist of tips and expert advice should help you pinpoint the problem.

SEARCH ENGINE PLACEMENT

“Roughly 85 [percent] to 90 percent of all new traffic arrives at a site via one of the major search engines,” says Robin Nobels, a Mississippi-based facilitator for Web positioning courses. How can you tell whether your keywords are driving visitors to your site? Type your keyword into Yahoo or Excite; Nobels says your site should appear “within the top 30 listings.” If your site is landing in the basement or not coming up at all, consider these rank boosters:

Top Tier Only Take a pass on those $20 offers to submit your site to every index and search engine you find. Register instead with only the big guys–Yahoo, Excite, AltaVista, Netscape, and AOL–and you’ll reach 99 percent of your intended audience.

Early and Often To help ensure your pages come up early, put your keyword in both the title and heading of your Web page. Repeat the keyword frequently early on in the text and avoid using frames.

Easy Does It Read over the* text of your opening pages with an eye on wording that might confuse the search engines or affect your rankings. “Think simple–simple always wins out over complex,” Nobels adds.

Think Niche Brent Winters, president of FirstPlace Software, says one way to boost site traffic is to replace more general, overused keywords with specific ones. For instance, a travel agency might replace the well-worn “travel” with “Caribbean cruises.”

Add Software To help you tighten up your flabby keywords and mass up your metatags, you might consider investing in a Web positioning program like FirstPlace Software’s WebPositionGold ($149; www.webpositiongold.com) or PowerSolutions’ SitePromoter ($129; www.sitepromoter.com). Such products submit your spruced-up site to specified search engines, monitor your standing on the charts, and, in some cases, keep a log of your visitors.

Take a Class To learn more, consider signing up for online courses in Web promotion. For example, the JER Group (www.jergroup.com), in Dawsonville, Ga., offers accredited courses in Web positioning and a raft of workshops and tutorials on site promotion.

BUILD PARTNERSHIPS

bps“The Web is all about partnerships,” says Mark Roberts, a Warwick, R.I.-based counselor for Service Corps of Retired Executives (SCORE). “You work with others who target the same customers and refer each other. Building traffic through referrals from other sites works far better than banner advertising.”

Working with others to drive traffic, however, requires a “bit of creativity,” Roberts adds. Try these tips to get the ball rolling.

Hook Up To cultivate leads, visit Usenet newsgroups and chat rooms and use search engines to seek out relationships with businesses similar to yours, as well as those that complement it.

Make an Offer Consider what you have to trade. Offer to exchange links, set up a referral arrangement, or share customer e-mail lists. Ideally, you’ll already have some site traffic to interest potential partners, which usually means developing compelling content.

Don’t Be Shy Don’t be timid in framing requests. For instance, when requesting a link exchange from a potential partner, provide your HTML code in the message to make it easy for the other site to cut and paste on the spot.

USE TRADITIONAL MEDIA

“Offline branding” is what Michael Tchong, publisher of the Internet marketing magazine “Iconocast” (www. iconocast.com), calls the process of bridging traditional and online media to increase site traffic. If you’re not promoting your site in traditional media channels, you’d better get busy: According to The Intermarket Group, more than 90 percent of online businesses use traditional media alongside banner ads. Here’s a start.

Mix it Up Not sure what media mix is right for your business? The Intermarket Group study reveals that more than half of all online businesses promote their sites via newspapers and magazines, and about one-third also advertise in television and radio.

Add the URL Print your Web address on your business cards and flyers, and include it in all your advertising.

Building A Tax Accounting Website Can Be Simple

The objectives for a specialized taxation/accounting Web site should be aligned with the business needs of the entity developing the Web site.

Flow charting Initial Web Site Design

batawsA flowchart of the initial Web site design should be prepared to document the intended structure of the Web site. Once the Web site is placed in operation, it wall be under continuous development, as discussed later in the article, but, the initial design flowchart does show the original intentions for the information content of the Web site. The initial design flowchart for the greentaxes Web site is shown in Figure 2. A few recommendations for Web site design would include, to the extent possible, keep it simple, accentuate appearance, and use some humor if possible.

Technical Considerations

Web site technical considerations include: (1) selection of an appropriate name, (2) registration of the name with Network Solutions, Inc. or other related company, and (3) selection of an Internet host site.

* A good Web site name should be short, interesting, and helpful in identifying the information content of the Web site. The derivation of the name greentaxes is explained in Figure 3.

* If a freestanding Web site is chosen for presenting a specialized taxation/accounting topic, the Web site name should be registered as a domain name with Network Solutions, Inc. A domain name gives you exclusive rights to use the name on the Internet for a two year period with payment of a small fee. Starting in May 1999, additional companies, besides Network Solutions, Inc., have been granted the right to register new Internet addresses.[3]

Again, if a freestanding Web site is devoted to a specialized taxation/accounting topic, selection of an Internet host provider for the Web site should be based on the reliability of the provider and space available on the provider’s site. A small monthly service charge will be payable to the host provider for placing the Web site on the Internet.

Developing Information Content

dicThere are many taxation/accounting Web sites on the Internet at the present time. In the development of a new Web site, it’s economical and efficient to not replicate information already available on other Web sites. The specialized greentaxes Web site is dedicated to the accumulation and dissemination of information on various kinds of environmental taxation issues which exist throughout the world. If information is available on other Web sites which supports the mission of the greentaxes Web site, an Internet link has been established to the other Web sites so that users of the greentaxes Web site can access the information without having to reproduce the information on the greentaxes Web site. Internet links which exist on the greentaxes Web site are listed in Figure 4. Internet links add to the economy, efficiency, and effectiveness of Web site development.

In order to accumulate and disseminate information on environmental taxation issues, the greentaxes Web site maintains a board of advisors made up of tax professionals throughout the world. Currently, there are thirty members on the board from nine countries. Board members are asked to submit to the Web site information on environmental taxation issues within their respective countries and to continually review the Web site for improvement. In addition, board members can be contacted by e-mail through the Web site for consultation on environmental taxation issues.

A specialized taxation/accounting Web site sponsored by a CPA firm should have interested members of the firm on the Web site’s board of advisors along with other interested academicians and accounting professionals. All of the board members should be available for consultation by interested Web users.

Web Site Promotion

Web sites can be promoted by paid advertising, word-of-mouth promotion and listing the Web site address on business stationery, business cards and other promotional materials.

In addition, the Web site can be registered with various Internet search engines. An Internet search engine will provide a brief description of a Web site to Internet users who request information in selected subject/topic areas.

A number of search engines allow free registration of a Web site on the search engine and the registration process can be completed on the Internet. One Web site will automatically register any Web site with twenty-nine search engines for no charge. Addme.com will also register a Web site with up to 400 search engines for a small fee.

Installation of a counter on a Web site is also advisable in order to keep track of the number of users who are accessing the Web site. If Web site developers are interested in selling paid advertising on the Web site, keeping track of Web site users is important since Internet advertising rates are based on hits by Web site users.

Covering Web Site Expenses

Creation, development and maintenance of a freestanding specialized taxation/accounting Web site does involve some expenses. Ways to defray these expenses include the sale of products or services on the Web site, selling advertising, and solicitation of grants from individuals interested in the Web site.

The sale of products and services is the main purpose of many commercial Web sites but it’s also common on many not-for-profit organization Web sites which often sell items (books, magazines, monographs, t-shirts, etc.) related to their mission. Selling paid advertising on a Web site is feasible if the Web site attracts considerable traffic among Internet users.

Many specialized Web sites which appeal to a limited audience must rely on grants to cover Web site expenses. Greentaxes.org, being a specialized Web site which appeals to a limited audience, relies on grants to fund its operations. A listing of the grants received by greentaxes.org to cover operating expenses is shown in Figure 5.

Continuous Development

A Web site should always be considered a work-in-process and be under continuous development in order to attract repeat users. Continuous development would entail keeping the information on the site up-to-date, making the site user-friendly, and keeping the site user-oriented.

Up-to-date information. If the same information is repeatedly displayed and/or the information is out-of-date, users will usually not return to the site. This would be especially true for a specialized taxation/accounting Web site where reliance on erroneous information could have financial significance.

User-friendly site. A Web site must also be user-friendly. It must be easy to link from one section in the Web site to another section without considerable effort by the user. If navigation on the Web site is too cumbersome, users will normally exit the Web site.

User-oriented site. It’s important to identify what users want from a Web site and provide that information to the user. You cannot adapt a user to a Web site but you must adapt the Web site to the user. A specialized taxation/accounting Web site represents an opportunity to keep individuals with a common interest together and to recruit new interested parties. A Web site with no user interest has little value.

In some instances, a Web site may have high information content but the information is presented in a dull and boring manner (e.g., retailer placing entire catalog on Web site page by page). Again, this may lead to users exiting the Web site.